The Sanibel Captiva Conservation Foundation is launching its newly instituted Paul F. McCarthy Distinguished Speaker Series at 7 p.m. Wednesday, Feb. 6 at the Sanibel Community House, 2173 Periwinkle Way. The first lecture, entitled Change the Story, Change the World will feature well-known nonprofit advisor, Andy Goodman. Doors open at 6:30 p.m. and light refreshments will be served.

The event is free but preregistration on EventBrite is required by Wednesday, Jan. 30.

The lecture series was conceived by the Boler Family Foundation, which provided a grant to cover program costs, as a way to honor a dear family friend, Paul McCarthy, founder of Captiva Cruises and an active presence on the islands for years. February 6 would have been Paul’s 67th birthday.

Change the Story, Change the World by Andy Goodman, director of the Goodman Center, is a chance to learn how the approach to information or call to action can be framed to motivate or engage more people. The art of non-fictional story telling can help engage more people in what may be a particularly challenging situation.

Goodman believes stories are the single most powerful communication tool we have, with the power to change the world. Some define him as a narrative fundamentalist. Storytelling begins with someone wanting to accomplish something and encountering obstacles as they proceed. It is how they deal with those obstacles that reveal character. The resulting changes in them, caused by their journey, have meaning for others and it’s the story and that meaning that can lead to powerful communication by nonprofits.

Goodman is co-founder and director of The Goodman Center, which teaches communications and marketing professionals how to reach more people with more impact. Along with Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field.

Goodman is best known for his speeches and workshops on storytelling, presenting and strategic communications, and has been invited to speak at Harvard’s Kennedy School of Government, the Woodrow Wilson School of Public Affairs at Princeton, the Graduate School of Business at Stanford University, as well as at many national nonprofit conferences.

For more information about his work, visit www.thegoodmancenter.com.

About SCCF

SCCF (the Sanibel-Captiva Conservation Foundation) is dedicated to the conservation of coastal habitats and aquatic resources on Sanibel and Captiva and in the surrounding watershed through environmental education, land acquisition & stewardship, Native Landscapes & Garden Center, Marine Laboratory, natural resource policy, sea turtle and shorebird conservation, and wildlife & habitat management. Community support through membership dues and tax-deductible contributions, in addition to grants and staff-generated revenue, makes this work possible.