provided to Santiva Chronicle
The “Ding” Darling Wildlife Society-Friends of the Refuge has announced the launch of a second Refuge Nature Store off-campus due to the reopening date of the refuge remaining uncertain. Nature Store2 is slated to open mid-November in Sanibel Square, 2250 Periwinkle Way.
“Because the Visitor & Education Center has been closed since March, we have suffered significant financial losses with our flagship store shuttered,” said DDWS executive director Birgie Miller. “All profits from that store support the refuge, so, consequently, wildlife and research projects could suffer with continued, prolonged lack of income. On average, more than 200 visitors entered the store each day when the center was open. Besides store earnings, the closure has negatively impacted donations that resulted from those visits.”
By beefing up its new ShopDingDarling.com online store, DDWS has been able to keep staff employed and some cash flowing into coffers. The success of the online store, however, has outgrown the storage and fulfillment space at the flagship store, which is one main reason for launching Nature Store2.
“We are fortunate to have a strong fan base for our store,” said Nature Store manager Ann-Marie Wildman. “But our refuge support thrives on the ability to reach customers and potential donors personally, not only for purchasing, but also for educating the public about the refuge’s mission and importance.”
The new, 1,500-square-foot store will feature a monitor streaming images of the wildlife, scenery, and available activities at the refuge. Although it will carry some of the same popular items available at the flagship store and ShopDingDarling.com, it will be more art-oriented.
“It will feature some items that can only be purchased at the Nature Store2 location,” said Wildman. “We will also have more space to allow artists to meet the public, and we will have more special events and book signings at the new location.”
Nature Store2, like its mother store, will carry nature-specific items, sustainable gifts, and educational merchandise, much of it made in the U.S.A. and by local artists and artisans. Popular inventory includes books, children’s games and toys, logo apparel, jewelry and accessories, and green and other home décor items. Visitors will be able to learn more about “Ding” Darling at Nature Store2 through brochures and staff and volunteers who were trained at the refuge.
“This location will not only be our online fulfillment center but will also be an opportunity to create a unique shopping experience for those who otherwise would never make it to the refuge,” said Wildman.