provided to The Santiva Chronicle
Pfeifer Realty Group is proud to announce that seasoned real estate professional Lori Schulz has joined the firm as a Broker Associate. With a unique background in education, coaching, hospitality, and business leadership, Schulz brings a diverse and dynamic skill set that enhances the team’s commitment to exceptional client service.
Schulz began her career in education after earning her bachelor’s degree in Physical Education, coaching field hockey and lacrosse, and teaching adaptive PE. Her passion for leadership soon led her into the hospitality industry, where she rose through the ranks from Manager to Area Director with Houlihan’s Restaurants. She later served as Director of Training, designing and overseeing front-of-house training programs for new restaurant concepts.
In 2001, Schulz earned her Georgia Real Estate License and began working with investors while continuing to teach. After relocating full-time to Florida, she expanded her credentials and was soon asked to step in as Broker for her former firm. As a Selling Broker, Schulz managed operations, compliance, advertising, and training while maintaining a strong focus on client relationships.
“Lori’s leadership experience, combined with her deep roots in our island community, makes her an amazing asset to our team,” said Eric Pfeifer, Broker-Owner of Pfeifer Realty Group.
“Her dedication to professionalism, ethics, and putting clients first aligns perfectly with our values,” said Pfeifer.
Having owned a home on Sanibel Island for over 25 years and lived here full-time for 16 years, Schulz is deeply connected to the community.
Alongside her husband, she is active in local service organizations and her church. She brings to real estate a unique blend of business acumen, coaching, and client-focused care, ensuring that buyers, sellers, and investors alike enjoy a seamless and informed experience.
“I’ve always believed real estate is about more than just transactions—it’s about building trust, guiding clients, and making a lasting impact,” said Schultz. “I’m excited to continue serving this community and helping clients achieve their real estate goals with Pfeifer Realty Group.”
For more information about Pfeifer Realty Group or to connect with Lori Schulz, visit www.PfeiferRealtyGroup.com