SCBWA Will Hear Special Presentation on Dove Campaign for Real Beauty

provided to The Santiva Chronicle

Tom Libonate

The Sanibel Captiva Business Women’s Association (SCBWA) is pleased to welcome special guest speaker Tom Libonate, a seasoned advertising executive, for an inspiring presentation exploring the iconic Dove Campaign for Real Beauty.

Drawing on decades of experience building and leading a top advertising agency that partnered with major global brands, Libonate will offer a behind-the-scenes look at the groundbreaking Dove Campaign for Real Beauty, developed in collaboration with Ogilvy & Mather. The campaign reshaped mainstream beauty messaging by celebrating real women and challenging long-standing stereotypes around appearance—sparking conversation about authenticity, confidence, and purpose-driven branding.

During his talk, Libonate will share insights into how bold creative thinking, strategic partnerships, and a commitment to social impact helped turn the campaign into a cultural touchstone. Attendees will gain actionable takeaways on how purpose-led marketing can drive meaningful connection and lasting brand impact—lessons especially relevant for women leading in business today.

“Tom’s work on the Dove Campaign for Real Beauty helped change the conversation around beauty on a broad scale,” said Taylor Clarey, President of the Sanibel Captiva Business Women’s Association. “We are honored to welcome him to SCBWA to share the creative thinking and leadership lessons behind a campaign that continues to inspire women, brands, and communities alike.”

This event is generously sponsored by 100+ Women, Charitable Foundation of the Islands.

Event Details:
Date: Tuesday, February 24, 2026
Time: 11:30 a.m. – 1:00 p.m.
Location: Sanibel Community Association

The Sanibel Captiva Business Women’s Association is dedicated to empowering and supporting the women of Sanibel and Captiva through networking, mentorship, and continuing education. For more information about this event, please visit https://bit.ly/REALBEAUTY.

For membership information, please contact Sanibel.captivabwa@gmail.com.

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