Chamber Celebrates Opening of Priscilla’s of Sanibel

provided to The Santiva Chronicle

Chamber representatives joined Priscilla’s of Sanibel for a ribbon-cutting celebration.

On Wednesday Jan. 20, the Sanibel & Captiva Islands Chamber of Commerce celebrated the November 2020 opening of Priscilla’s of Sanibel women’s shop, 2340 Periwinkle Way. Inspired by stories of legendary Sanibel realtor Priscilla Murphy, Maari Simcox, recently relocated from Hugo, Minn., designed the store to honor and celebrate women and island history.

“Above all, my store is known for bringing happiness and positivity to everyone who walks through my door,” said Simcox, who moved to Sanibel in August 2020 with her husband and two kids to work remotely during the pandemic. “It has been such a joy in these first few months watching girls, women, and men of all ages come in and learn about the history of the island and take away something that brings them joy, strength, and positivity.”

The Simcox family had planned on a temporary stay on Sanibel with Maari’s parents, but quickly ended up with their own place and a brand-new store. It specializes in a wide selection of handmade, women-made, unique gifts including clothing and accessories, jewelry, children’s gifts, home décor, beauty and self-care products, and stationery. It also operates an e-commerce store at

“Priscilla’s fills a unique niche for Sanibel shoppers while making them aware of some little-known aspects of island history,” said John Lai, chamber president and chief executive office. “We welcome its innovation to our retail scene and community.”

“I am thrilled to be partnering as a member with the chamber,” said Simcox. “Their mission to foster and preserve community and educate tourists about the island is integral to my store and our purpose.”

The Sanibel & Captiva Islands Chamber of Commerce is dedicated to promoting the prosperity of its members and preserving the quality of life of our community. With over 560 active Chamber members from both islands including businesses from Lee and Collier counties, the Chamber plays a key role in facilitating communication and cooperation between business, residents and government to enhance the economic health of the islands. The Francis P. Bailey, Jr. Chamber Visitor Center is located at the entrance to Sanibel Island and welcomes over 160,000 visitors each year. VISIT FLORIDA named the Visitor Center one of thirteen official Florida Certified Tourism Information Centers. The Visitor Center is open 365 days a year and provides visitors with comprehensive information about things to do, places to visit, where to stay, shop and dine. The Chamber website receives over 1.3 million website visits per year.

For more information about the chamber, visit or contact Ashley Pignato, member services manager, at 239-472-8255 or

Leave a Comment

We are interested in articulate, well-informed remarks that are relevant to the article. We welcome your advice, your criticism and your unique insights into the issues of the day. To be approved for publication, your comments should be civil and avoid name-calling. It may take up to 24 hours for your comment to appear, if it is approved.

This site uses Akismet to reduce spam. Learn how your comment data is processed.