Chamber Toasts Luminary With Branded Lager

provided to Santiva Chronicle

Luminary Lager promises to add a bit of holiday cheer this year to a Holiday Luminary weekend that COVID has restructured from a two-night street festival to a weeklong online promotion, the Sanibel & Captiva Island Chamber of Commerce announced this week.

“We can’t do Luminary as we have in years past, but we still want to honor the tradition, and we want to do it right and make it fun,” said John Lai, chamber president and chief executive officer. “We’ll do this special thing that will become a new annual Luminary tradition. COVID can’t keep our spirits down!”

The chamber has partnered with Point Ybel Brewing Company, just across the bridge in south Fort Myers, to create an exclusive, special-edition winter lager flavored with Colorado blue spruce tips and served up in a festively labeled, 16-ounce can. The brew will also be available on tap at participating restaurants starting in November. Production will halt after Luminary Week, Dec. 4-11.

“When the supply runs out, it’s gone for this year,” said Lai. “So, you’ll want to buy your six-packs for holiday gifts sooner rather than later, because Point Ybel will not be producing another Luminary edition until the end of 2021.”

Luminary Week “The Coastal Distance Edition” will take place Friday to Friday during normal operating hours, when businesses will be offering special discounts and deals. Retailers, restaurants, accommodations, personal services, attractions, recreational activities, and other local operations will participate on a dedicated landing web page the chamber is creating to showcase the week’s offers online.

With its tagline “Eat. Shop. Stay. Play,” this Luminary, like traditional island holiday celebrations, will promote commerce on Sanibel and Captiva. Unlike Luminary past, however, the chamber and city of Sanibel have put the kibosh this year on luminary light bags, alcohol (except where licensed), and any entertainment, events, and activities that might draw a crowd.

Bailey’s, Bank of the Islands, and Vector & Ink have already stepped up to help sponsor Luminary Week, but the chamber still has more sponsorships available. Businesses interested in sponsoring or participating should contact member services manager Ashley Pignato at ashley@sanibel-captiva.org. Participating businesses should submit their logo or photo, special offer, and any details by Nov. 1.

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