by SC Associate Publisher Chuck Larsen
Cold lunches are becoming a thing of the past with the invention of “Heatbox,” the first self-heating lunch box to use steam innovation and smart technology. A Dutch company will unveil this device at the Consumer Electronic Show being held Jan. 7-10 in Las Vegas.
Designers say the Heatbox inspires users to create delicious food on the go to help the world create a healthy and personal eating experience – anywhere, anytime. Consumers can now feel confident in the meals they prepare can be steamed to perfection with a click of a button or a swipe on their smartphone.
“Our society is busier than it’s ever been, and in turn our bodies are suffering,” says Kevin de Krieger, COO of myheatbox.com. “Eating warm, healthy and fresh meals has become more difficult and the lure of fast food can often win the hearts of those of us who are busy and uninspired.”
Rather than conventional heating, Heatbox uses steam to heat up food which ensures it tastes better than a meal made in a microwave and nutrients are preserved. The vision of Heatbox’s designers is to share the freedom of food and enable consumers to enjoy a warm and healthy meal no matter the circumstances.
Heatbox is app-connected and controllable. The user can follow recipes and track calorie intake. They can also start specific steaming programs. Through its innovative technology, Heatbox’s rechargeable system can heat three meals on a single charge. On top of Heatbox tackling everyday problems, its svelte design and modern appearance make it the ultimate finishing touch to your daily lunch.
The Heatbox team was founded by four diverse individuals with backgrounds in mechanical engineering, international business and entrepreneurship. Together, they are solving the main problems consumers face daily when making consumption choices: health, expense and dependency. Initial funding came from Kickstarter and was fully funded within 24 hours. Details of pricing and availability are not yet available.