provided to The Santiva Chronicle
VISIT FLORIDA, the state’s official tourism marketing corporation, announced the launch of a new campaign Thursday to promote tourism to the state following Hurricane Ian. As impacted communities in Southwest Florida recover, the campaign showcases unaffected areas in the state which are open and ready to welcome visitors now.
“Tourism is Florida’s top economic driver and VISIT FLORIDA is committed to safeguarding our industry,” said its President and CEO Dana Young. “Our marketing programs will help protect Florida’s tourism brand and demonstrate to visitors Florida offers infinite vacation options.”
From Miami to the Panhandle, Florida is a large, incredibly diverse place offering unlimited vacation possibilities. VISIT FLORIDA’s post-storm marketing programs will be key for delivering this message, and ensuring the state’s tourism industry remains strong ahead of the upcoming winter travel season.
Miami is one of the 14 featured destinations in VISIT FLORIDA’s newly launched tourism campaign, as it was one of the areas unaffected by Hurricane Ian.
“Tourism makes a positive impact on every area in Florida, and all Floridians depend on the revenue and jobs it generates,” said VISIT FLORIDA Board Chair Greg Cook. “Our new marketing plan will help amplify the message we are still open for business and we stand ready to help our Southwest Florida partners as soon as they are ready.”
VISIT FLORIDA is also committed to supporting the areas of the state most severely impacted by Ian. A comprehensive recovery package for these areas will be developed in coordination with their local tourism leadership and will be ready for implementation when they are ready to welcome visitors.
“As the islands of Sanibel and Captiva recover from the devastation of Hurricane Ian, we are so grateful for Governor Ron DeSantis and VISIT FLORIDA’s efforts to protect our tourism economy,” said Sanibel & Captiva Chamber of Commerce President and CEO John Lai. “This new campaign will let visitors know Florida is still the No. 1 vacation destination in the world, and will be key for rebuilding back our tourism community better than ever.”
The newly launched campaign features recent footage captured in 14 destinations, conveying to travelers the “Sun’s Shining in Florida.” Approximately $2.7 million has been allocated for the initial campaign launch, which will run in major U.S. origin markets on digital and social platforms through October.
Young said the organization appreciates the leadership of Governor Ron DeSantis and his support as they launch this innovative new campaign and invite visitors from around the world to our great state.