provided to The Santiva Chronicle
The next joint luncheon meeting of the Greater Fort Myers and Sanibel-Captiva Chamber of Commerce and Florida Restaurant & Lodging Association (FRLA) introduces newly seated Lee County Visitor & Convention Bureau (VCB) executive director, Pamela Johnson, to membership on Wednesday, August 26, from 11:30 a.m. to 1:30 p.m. at Sundial Beach Resort & Spa on Sanibel Island.
“Pamela’s presentation, ‘Tourism Today & Tomorrow – A VCB Update,’ will bring to light the fresh perspective of our newest tourism industry leader,” said John Lai, president and chief executive officer of the collaborative chambers and FRLA. “Her more than 10 years with the VCB provides a well-grounded understanding of current and future economic trends.”
Johnson joined the VCB team in 2015 and most recently served as deputy director with former executive director Tamara Pigott. She stepped up to the executive director position upon Pigott’s retirement in July.
A Virginia native, Johnson has called Fort Myers home for more than 20 years, embracing the area’s natural beauty, resilience, and close-knit community. She holds a bachelor’s degree in journalism from Howard University in Washington, D.C., and has earned the Certified Destination Management Executive (CDME) credential, the highest professional achievement in the tourism industry.
As VCB deputy director, Johnson played a key role in advancing the destination’s tourism, working closely with the VCB’s sales and marketing teams to position Fort Myers – Islands, Beaches, and Neighborhoods as a premier destination for both leisure and business travel.
In her new role, she leads the strategic direction and operations of the VCB, oversees the investment of tourist development tax dollars, guides destination marketing, and builds partnerships to strengthen Lee County’s visitor economy.
HBKS Wealth Advisors is the chamber’s Annual Luncheon Sponsor, and Simple Social also will sponsor the luncheon. Other sponsorships are still available for the meeting; anyone interested should contact Kayla King at kayla@fortmyers.org or 239-332-2930 ext. 216.
Early-bird (before Aug. 21) registration fee for members is $40 and nonmembers $50. Fees increase by $10 thereafter. Registration is required; walk-ins are not accepted. Register to attend at tinyurl.com/vcblunch. Payment is due at time of registration.
DETAILS
• Date: Wednesday, Aug. 26, 2026
• Time: 11:30 a.m.-1:30 pm.
• Location: Sundial Beach Resort & Spa, Fort Myers
• Cost: $40 for members, $50 for nonmembers through Aug. 21; $50/$60 thereafter.
• Registration: tinyurl.com/vcblunch
ABOUT SANCAP CHAMBER
The SanCap Chamber is dedicated to promoting the prosperity of its members and preserving the quality of life of our community. The Chamber plays a key role in facilitating communication and cooperation between business, residents, and government to enhance the economic health of the islands. Its website, sanibel-captiva.org, receives over 1.3 million visits per year. For more information about the chamber, visit sanibel-captiva.org or contact John Lai, president and CEO, at 239-472-2348 or John@sanibel-captiva.org.
ABOUT THE GREATER FORT MYERS CHAMBER OF COMMERCE
Founded in 1962, the Greater Fort Myers Chamber of Commerce is a business organization that provides solutions and promotes the prosperity of our members and protects the quality of life in our community. The chamber represents professionals and businesses throughout Southwest Florida, empowering, connecting, and uniting members through educational, community, and business-focused programs and events. For additional information regarding membership opportunities or events, call 239-332-2930 or visit Fort Myers.org. For the latest news and updates, follow the chamber on Facebook.
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