Greater Fort Myers, SanCap Chamber To Host Visit Florida Strategic Planning Luncheon

provided to The Santiva Chronicle

Visit Florida, the state’s tourism agency, invites local hospitality leaders to lend their voices and thoughts to its 2027-2031 Strategic Plan at a free Interactive Strategic Planning Session & Luncheon hosted by the Greater Fort Myers and Sanibel-Captiva Chamber of Commerce Tuesday, Oct. 20, at Hyatt Regency Coconut Point Resort & Spa, event co-host, at 5001 Coconut Rd. in Bonita Springs.

The free session runs 11:30 a.m. to 1:30 p.m. and includes lunch and a focused 90-minute session to share community insights, evaluate emerging industry themes, and help guide where Florida tourism should go next.

“These sessions are designed to bring together engaged individuals representing the full breadth of Florida’s tourism ecosystem, from those who serve visitors directly to those strengthening their communities through organizations such as chambers of commerce,” said chamber president and chief executive officer John Lai, who currently serves on the Visit Florida board of directors and sat as board chair for 2024-2025. “Here’s our opportunity to contribute local perspective on a statewide scope about the opportunities and challenges facing us today.”

The session aims to ensure the development of early themes and emerging ideas from a diverse cross-section of the industry — lodging, restaurant, and attractions industries and beyond. Insights gathered will directly inform the development of Visit Florida’s new four-year strategic plan.

Registration is free at tinyurl.com/VFStrategicPlan. Visit Florida partnership or chamber membership is not required.

DETAILS
Date: Tuesday, October 20, 2026
Time: 11:30 a.m. – 1:30 p.m.
Location: Hyatt Regency Coconut Point Resort & Spa in Bonita Springs
Who Should Attend: Connectors, local business owners, attractions, DMO partners, Chamber leaders, and frontline advocates across Florida’s tourism landscape.
Registration: tinyurl.com/VFStrategicPlan

ABOUT SANCAP CHAMBER
The SanCap Chamber is dedicated to promoting the prosperity of its members and preserving the quality of life of our community. The Chamber plays a key role in facilitating communication and cooperation between business, residents, and government to enhance the economic health of the islands. Its website, sanibel-captiva.org, receives over 1.3 million visits per year. For more information about the chamber, visit sanibel-captiva.org or contact John Lai, president and CEO, at 239-472-2348 or John@sanibel-captiva.org.

ABOUT THE GREATER FORT MYERS CHAMBER OF COMMERCE
Founded in 1962, the Greater Fort Myers Chamber of Commerce is a business organization that provides solutions and promotes the prosperity of our members and protects the quality of life in our community. The chamber represents professionals and businesses throughout Southwest Florida, empowering, connecting, and uniting members through educational, community, and business-focused programs and events. For additional information regarding membership opportunities or events, call 239-332-2930 or visit Fort Myers.org. For the latest news and updates, follow the chamber on Facebook.